THE MERINO FLANNEL SHIRT FOR EVERY OCCASION

The Joe Brushed Woven Shirt combines the elegance of a classic shirt with the comfort of flannel. Made from 100% superfine merino wool that has been lightly brushed, it offers an exceptionally soft touch, cosy warmth and a refined flannel texture – without sacrificing lightness or sophistication. This men's merino flannel shirt is around 40% thicker than our classic woven shirts, making it perfect for cooler days or the transitional seasons when you're not yet ready to wear a jumper.

TIMELESS STYLE, MODERN FUNCTION

The Brushed Woven Shirt features Joe's signature slim fit and a subtle Button Under collar that stays perfectly in shape. Wear it tucked in or untucked, under a jacket or on its own – this merino wool flannel shirt adapts effortlessly to every style and setting, adding a touch of quiet luxury to any outfit. Available in four sophisticated colours – Deep Navy, Pine Green, Midnight Blue and Anthracite Grey – each shade embodies refined simplicity and pairs easily with your existing wardrobe, whether for work, travel or casual weekends.

CRAFTED FROM ITALIAN MERINO WOOL

The Brushed Woven Shirt is made from sustainable merino wool sourced from the renowned Italian mill Marzotto Tessuti. The superfine 17.5-micron fibres make this shirt incredibly soft, breathable and naturally crease-resistant. The lightly brushed finish gives it that classic flannel look and feel, while maintaining all the functional benefits of merino wool – breathable, temperature-regulating and naturally resilient.

BENEFITS OF MERINO WOOL

Merino wool is one of nature's most remarkable fibres, making the men's merino wool flannel shirt a comfortable and versatile essential all year round:

• Exceptionally soft – no itching, no irritation
• Temperature regulating – warm without overheating
• Breathable – ideal for work or leisure
• Naturally antibacterial – stays fresh for longer
• Low-maintenance – crease-resistant and machine washable
• UV protection – shields against harmful rays
• Colourfast and shape-retaining – looks new for years

EASY TO CARE FOR AND LONG-LASTING

Like all Joe Merino garments, the Brushed Woven Shirt is easy to care for. Thanks to merino wool's natural antibacterial properties, it rarely needs washing – simply air it out overnight and it's ready to wear again. When washing is required, use the wool cycle at 30ºC and max. 600 rpm. Use wool detergent, avoid fabric softener and dry the shirt flat. This keeps your merino flannel shirt soft, smooth and perfectly shaped for years to come.

A SHIRT FOR EVERY SEASON

Whether at the office, on a weekend getaway or as a smart-casual essential, the Brushed Woven Shirt is the perfect balance of style and comfort. Its refined texture, tailored cut and natural merino properties make it a staple in every modern wardrobe. Wear it on its own, layered under a Joe Merino crew neck, or styled with a jacket – it's a versatile choice for every season. As part of the Joe Family, we're always happy to assist – in our stores, online, by phone or via chat. We'll gladly help you with size, colour and fit, or offer personal advice in choosing your new favourite shirt.