NEW

JOE POLO AND T-SHIRTS

In 4 new colours

DISCOVER NOW

NEW

JOE POLO AND T-SHIRTS

In 4 new colours

DISCOVER NOW

The perfect merino wool essentials for men.

Ever since we sent our first Joe out into the world, men have been raving about the quality. Available in more than 60 colors, Joe offers something for every taste.

100% SUPER SOFT MERINO WOOL

TEMPERATURE-REGULATING

Unlike synthetics, Merino wool fibres are active fibres that respond to changes in your body temperature. So when you’re cold, wool keeps you warm and it keeps you cool when you’re warm.

SOFT ON YOUR SKIN

The Merino wool fibres used by Joe (16.5 – 19.5 micron) are extremely fine and much more flexible than traditional, coarser, wool fibres. That is why Merino wool feels so soft and sumptuous on your skin. Definitely not scratchy!

RETAINS SHAPE

Merino wool’s natural elasticity helps clothing to stretch and spring back to its original shape. Joe items never lose their shape, no matter how often you wear them.

Antibacterial

Merino wool is naturally antibacterial, which means less sweat on your body. Merino wool even absorbs sweat’s odour molecules, which are released only upon washing. No sweat, no stink. Stay fresh!

YOUR FIRST LAYER IN PLACE

JOE UNDER FINE

The perfect undershirt for summer. A little thinner and for that reason a little less warm than Joe Under.
Discover Joe Under Fine

JOE BOXERSHORTS

The boxers that are perfect for daily wear, all year round.
Discover Joe Boxershorts

JOE SOCK

The perfect sock, made from extra fine merino wool.
Discover Joe Sock

Joe stands for slow fashion. No seasonal collections, no clearance sales, no bargain sales, no overstocking.

50+ STYLES, 60+ COLOURS

  1. Joe Zip Hazy Green
    €140,-(incl TAX)
  2. Joe Woven Shirt Light Blue
    €150,-(incl TAX)
  3. Joe Zip French Cognac
    €140,-(incl TAX)
  4. Shirt Long Sleeve Yacht Blue
    €89,-(incl TAX)
  5. Field Jacket Taupe
    €320,-(incl TAX)
  6. Joe Zip Peruvian Pink
    €140,-(incl TAX)
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