New
Joe Swim Shorts
In 4 colours
NEW
Joe Shirt Collection
Now available in Limestone Grey and Million Dollar Green
Categories
The perfect merino wool essentials for men.
Ever since we sent our first Joe out into the world, men have been raving about the quality. Available in more than 60 colors, Joe offers something for every taste.
100% super soft merino wool
Temperature-regulating
Unlike synthetics, Merino wool fibres are active fibres that respond to changes in your body temperature. So when you’re cold, wool keeps you warm and it keeps you cool when you’re warm.
Soft on your skin
The Merino wool fibres used by Joe (16.5 – 19.5 micron) are extremely fine and much more flexible than traditional, coarser, wool fibres. That is why Merino wool feels so soft and sumptuous on your skin. Definitely not scratchy!
Retains shape
Merino wool’s natural elasticity helps clothing to stretch and spring back to its original shape. Joe items never lose their shape, no matter how often you wear them.
Antibacterial
Merino wool is naturally antibacterial, which means less sweat on your body. Merino wool even absorbs sweat’s odour molecules, which are released only upon washing. No sweat, no stink. Stay fresh!
Stories
Joe is all about slow fashion: consciously choosing sustainability and durability. No fading fashion fads, no constant bargain sales – only carefully designed timeless essentials of biodegradable Merino wool. Investment pieces. Buy less. Make it last.
50+ styles, 60+ colours
Stores
At our flagship stores you can see, touch, feel, try on (and of course buy!) our Merino essentials in a pleasant setting. You can find us in Amsterdam, Leidschendam, Antwerp and Dusseldorf.
