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The perfect merino wool essentials for men.
Ever since we sent our first Joe out into the world, men have been raving about the quality. Available in more than 60 colors, Joe offers something for every taste.
100% SUPER SOFT MERINO WOOL
TEMPERATURE-REGULATING
Unlike synthetics, Merino wool fibres are active fibres that respond to changes in your body temperature. So when you’re cold, wool keeps you warm and it keeps you cool when you’re warm.
SOFT ON YOUR SKIN
The Merino wool fibres used by Joe (16.5 – 19.5 micron) are extremely fine and much more flexible than traditional, coarser, wool fibres. That is why Merino wool feels so soft and sumptuous on your skin. Definitely not scratchy!
RETAINS SHAPE
Merino wool’s natural elasticity helps clothing to stretch and spring back to its original shape. Joe items never lose their shape, no matter how often you wear them.
Antibacterial
Merino wool is naturally antibacterial, which means less sweat on your body. Merino wool even absorbs sweat’s odour molecules, which are released only upon washing. No sweat, no stink. Stay fresh!
YOUR FIRST LAYER IN PLACE
JOE UNDER
The perfect undershirt you’ll want to wear every day. 100% superfine Merino wool.
Discover Joe Under
JOE BOXERSHORTS
The boxers that are perfect for daily wear, all year round.
Discover Joe Boxershorts
JOE SOCK
The perfect sock, made from extra fine merino wool.
Discover Joe Sock
COLLECTIONS
STORIES
COLOUR MAKES THE MAN
Colour makes people happy. Colourful flowers, colourful pullovers, they all have the power to...
WHALE POO AMBASSADOR
In 2020 Joe Merino introduced its new colour Blue Whale, including a beautiful photo of the actual Blue Whale that...
AS DUTCH AS IT GETS
The Netherlands is a country full of sheep. And yet a pullover made of Dutch wool is not as common as...
TOMORROW'S KNITWEAR
As you know, we at Joe like to say ‘sustainability starts with making conscious choices’. In our case that...
Joe stands for slow fashion. No seasonal collections, no clearance sales, no bargain sales, no overstocking.
50+ STYLES, 60+ COLOURS
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Joe Woven Shirt Wool White€140,-(incl TAX) -
Joe Cardigan 2-Way Zip Antracite Grey€150,-(incl TAX) -
Field Jacket Very Dark Navy€320,-(incl TAX) -
Joe Overshirt Pockets Summernight Navy€140,-(incl TAX) -
Joe Zip Bold Eagle€140,-(incl TAX) -
Joe V-neck Jeans Blue€110,-(incl TAX) -
Joe Riva Buttons Long Sleeve Bright Navy€140,-(incl TAX) -
Turtle 3D Very Dark Navy€140,-(incl TAX) -
Joe Raincoat Kaki Grey€320,-(incl TAX)
