Colour Inspiration
Deep Sea
A mighty mix of deep blue and dark grey undertones. Inspired by the mysterious depths of thr ocean. A refreshing new take on trafitional blue yet still within the comfort zone of calm.
Noordzee
A surprisingly crisp and fresh blue that changes like the body of water it’s named after. Inspired by everything associated with the North Sea – the wind kissing the sails, clear blue skies, days on the beach. Noordzee: a breath of freedom and adventure.
Kingfisher Petrol
Kingfisher Petrol is a striking colour inspired by a striking bird: the kingfisher, admired mostly for its plumage. Its bright orange breast feathers provide a striking contrast with the cyan and blue wings and head. Kingfisher Petrol is an elegant greenish-blue blend that evokes strength and peace, but is not for the faint of heart. Pairs well not only with a white or light blue dress shirt, but also with dark blue.
Terracotta
A warm, reddish brown clay shade touched by a vibrant orange. A bold colour that oozes class. A good match for dark blue shorts, jeans or light chinos.
Limestone Beige
Limestone Beige is a warm and subtle colour. A natural colour that transcends time and matches earthy simplicity to subdued elegance. Suits every style, be it jeans, light chinos or navy shorts.
Magic Five
A rich dark brown. The subtly contrasting undertones of ochre, forest green, aubergine and petrol blue lend this colour a freshness and depth that will make sure it will never bore you.
Hazy Green
A sophisticated soft spring colour touched by grey. Inspired by the magic swirls of Persian green marble.
Peruvian Pink
Inspired by the fascinating hues of the Rainbow Mountains in Peru. A sophisticated mix of dark pinks, with just a hint of light grey. An excellent match with dark colours.
Bold Eagle
A bold earth tone. Grey with hues of green and dark brown. Always new, always fresh. Never boring.
Very Dark Green
"High class” traditional dark green. Think British racing green.
Proud Peacock
What’s in a name? You will wear this colour with pride. A special mix with just a tad more green than blue.
Queen of the Night
Deep aubergine-like colour with dark and light highlights. Inspired by the famous dark tulip "Queen of the Night".
Copper Canyon
Warm rusty red, tinged with orange. Like the Mexican desert at sunset. A quietly stylish mix. Break away from the ordinary.
Interesting
Impossible to pin down. Can go any way you like: grey, brown, mauve. The chameleon in our range. A rarity that goes with any trousers and any man. Like we said – interesting.
Blue Whale
A special colour, as impressive as the magnificent mammal it is named after. Impressive also because this navy mixed in with dark and light grey, and even a touch of light blue creates a depth that opens up a world of combinations. Like the blue whale itself the colour exudes mystery. Powerful, obviously.
Agave Green
Gorgeous green with a subtle dusty grey undertone. Reminiscent of the Mexican agave (a key ingredient for tequila, but that’s another story for another time). Natural match with jeans and a white or light blue shirt.
Dover Grey
A crisp and clean mix of grey tones. Inspired by the mighty cliffs of Dover on the English south coast. Sophisticated, especially when matched with a light blue dress shirt or a bright white T-shirt.
Mythos Blue
May we present our new colour Mythos. Inspired by the Greek myth of the demigod who thought he could reach the azure sky if he just sailed down the aqua green sea all the way to the horizon. Mythos: a soft blue with a splash of green. Let your dreams set sail.
Wide range of merino woolen clothing
In addition to the above styles, Joe has many other models for sale. Looking for merino woolen pullovers, cardigans, polos, undershirts, shirts, sweatsuits, or socks? Check out all out Merino wool clothing!

























































































