Joe's Premium Label
Blue Label is Joe’s premium label. This is due to the use of extra luxury yarns: A luxurious mélange of extra fine Merino wool, silk and cashmere. Just a little bit softer, just a little bit more lavish. For when you want to make an effort but don’t want to look like you’re trying too hard. Joe Blue Label stands for ‘Quiet Luxury’, or understated elegance.
SOFT & SOPHISTICATED
We introduce Joe Blue Label in 3 styles: with a zipper, with a polo collar and with a crew neck. All three made of a mix of extra fine Merino wool (70%), cashmere (10%) to add softness and silk (20%) to add even more softness (hard to believe, but true!) and a subtle sheen. Joe Blue Label’s fine yarns make for a slightly thinner knit, ideal for when the sun decides to come out. And of course you can always tell a Joe by the fine stripe on the right sleeve. But this time the stripe is in a subtle unobtrusive blue, as a nudge to the Blue Label’s blue blood…
BLUE LABEL ZIP
An elegant pullover with stand-up collar and snazzy gun metal zipper. Made of a lavish blend of extra fine Merino wool (70%), silk (20%) and cashmere (10%).
BLUE LABEL POLO LONG SLEEVE
This Polo shirt sports long sleeves and a collar graced with chic mother of pearl buttons. Made of a luxurious blend of extra fine Merino wool (70%), silk (20%) and cashmere (10%).
BLUE LABEL CLASSIC CREW
Our classic pullover with a crew neck. Made of a luxurious blend of extra fine Merino wool (70%, silk (20%) and cashmere (10%).
AVAILABLE IN NAVY BLUE
The most classic dark blue. Unlike ‘True Navy’ this colour is unblended, meaning blue to the core.
BLUE LABEL MAINTENANCE
EASY TO REFRESH
Thanks to Merino wool’s antibacterial qualities, you don’t have to wash your Blue Label very often. Just air your Joe outside for a night, and he will be ready for wear the next day!
HOW TO WASH
Please give this precious piece the delicate treatment it deserves.
So dry clean, or wash at a wool setting, 30 degrees, max 600 RPM. Preferably wash with similar items and most of all not with items featuring buttons or zippers. Flat dry and touch up with an iron.