Cool in wool
The most comfortable shirt for summer
Perfect for summer
We can hear you thinking “Wool perfect for summer?? Are you out of your mind?” Yes, it is perfect. And no, we still have all our marbles. Merino wool simply is perfect. Any time. Spring. Summer. All seasons. First - because of the special ultrafine Merino wool of 16.5 micron. There are no shirts made of finer or softer wool. Second – because Merino wool is your ideal companion in summer as it is moisture absorbing and temperature regulating. But don’t take our word for it. Try any style, and then read the caption again. Wanna bet you’ll agree?
Cool, dry and fresh
Merino wool is praised world wide for its softness, strength, breathability and temperature regulating benefits. In addition, merino wool is 100% natural, renewable and biodegradable. All these beautiful natural properties make merino wool an extremely comfortable fabric to wear. Especially during summer. Read all about it below, it will surprise you how cool wool is.
Keeps you cool
Merino wool creates a natural layer of insulation that keeps the heat out. This ensures that you stay cool during warm weather. A kind of personal air conditioner. Stay cool!
Keeps you dry
Merino wool is one of the most breathable fibers. The fibers can absorb large amounts of moisture vapor and then discharge it to evaporate into the air. No more stickiness!
Keeps you fresh
Merino wool is antibacterial. Which means less sweat on your body. Merino wool even absorbs odor molecules from sweat, which are only released during washing. No sweat, no stink. Stay fresh!
Soft on your skin
The Merino wool fibres used by Joe (16.5 – 19.5 micron) are extremely fine and much more flexible than traditional, coarser, wool fibres. That is why Merino wool feels so soft and sumptuous on your skin. Definitely not scratchy!
More benefits of wool in summer
UV protection
Over the course of millions of years the merino wool has evolved to protect sheep from the elements. Merino wool absorbs UV radiation and therefore offers good protection from the sun.
Colour-fast
Merino wool is colour-fast, so your colourful shirt won't fade. Black remains black, blue remains blue, green remains green, red remains red, etc. Forever and ever.
Retains its shape
The natural elasticity of merino wool helps garments to stretch and return to their original shape. Your Joe won't get stretched out, not even after wearing it many times.
100% recyclable
Wool is extremely easy to recycle. Wool is therefore one of the most sought-after recycled textile products for reuse in new sustainable products, such as clothing, mattresses and upholstery.
Merino wool
maintenance
Easy to refresh
The antibacterial properties of Merino wool make Joe's clothes last a long time without washing. Often your Joe just hanging out overnight is enough to be able to handle him fresh the next day!
Easy to wash
All of Joe's clothes can be washed in the washing machine on the wool wash program (max 30°, max 600 rpm).
Order easily online
You can easily order Joe's clothing online. It does not matter which item you choose, all models will be delivered to your home for free (inside the EU). Displeased? No problem. Joe has an easy going policy: you can return your unworn Joe's within a 100-day period and get your money back immediately. Exchanging for another colour or product is of course also possible.
Free delivery & returns
Joe does not charge shipping costs within the EU. Also not for returning. If - for whatever reason - you are not satisfied with your order, you can return it free of charge - 100-day return period.
Buy more, save more
Joe Merino products are timeless and are therefore never on sale. If you buy multiple products at once, you give us trust and limit our costs. We gladly reward that by means of a price reduction!
Premium quality
Joe has been developing the perfect Merino wool basics for men who believe in stylish simplicity. And throughout we have always stuck to our principles: Refined, luxurious, high-quality, sustainable, in a wide range of colours at the best possible price.
Wide range of merino wool gear
This was just a selection from our bestsellers. We have many more styles for you. Merino cardigans, pullovers, polo shirts, T-shirts, underwear, dress shirts, active wear, shawls or socks? You name it, Joe got it. Check out our full range.