Joe Plaid Birch Bark

70% recycled Merino wool, 30% recycled polyamide
€97 ,-(incl TAX)
  • Inside the EU: Free shipping and returns
  • Return a pullover? No problem! Any time and reason
  • In house service center

Color description

Think Scandinavian birch woods: Mostly light with a few dark spots. In a chunky basic knit.

Reverse the throw and you will get a completely different look.

Size: 180x125 cm.


  • Material 70% recycled Merino wool, 30% recycled polyamide
  • Fineness 26 microns
  • Gewicht 950 grams
  • Colour nameBirch Bark

Why Merino wool

  • Super soft
  • Temperature regulating
  • Antibacterial
  • Moisture wicking
  • Colour-fast
  • Retains its shape
  • UV protection
  • Easy to refresh

Delivery and returns

Delivery | Order before 3:00 pm and we’ll send out your order that same day
Delivery is free of charge within the EU (view all shipping costs). Once your order leaves our warehouse we will send you a Track & Trace code to track your order and the time of delivery.

Returns | Returns are free of charge within the EU. There are two ways to return your order:
  1. Through the post. For more information check out our returns & exchanges page
  2. Go to one of our brick and mortar stores in Amsterdam, Leidschendam, Antwerp or Düsseldorf.
Size Calculator

Size calculator

Uncertain about your size? Based on the experience of our customers, we can thoroughly estimate your size.

Answer below three simple questions and Joe will give you the right advice right away.

John is 1.85 m, weighs 74 kg and wears Medium.

Your size is:

  • Style
  • Material
  • Maintenance

Joe Plaid

A rugged throw, knit in the Netherlands from old and new Joe pullovers that could not be salvaged. 100% recycled yarns. Size: 180cm x125 cm.

Casually throw on your couch. For that cozy cuddly feeling.

What to expect

A cozy warm throw that is not just stylish but practical as well. Made from 100% recycled yarns, which makes it a little rougher to the touch than our pullovers.

Joe Plaid, a great product with a great story.


Joe Circular and Joe Plaid are for 70% made of recycled Merino wool. The remaining 30% is polyamide made of industrial remnants. The polyamide beefs up the recycled Merino wool yarn, making the Circular and the Plaid more robust and more rugged.

Merino wool is praised world wide for its softness, strength, breathability and temperature regulating benefits. In addition, merino wool is 100% natural, renewable and biodegradable. All these beautiful natural properties make merino wool an extremely comfortable fabric to wear. Perfect for all seasons!


Thanks to Merino wool’s antibacterial qualities, you don’t have to wash your Joe very often. Just air your Joe outside for a night, and he will be ready for wear the next day!

Still, we recommend washing your Joe every now and then. Just put him in the washing machine on the wool cycle (30° maximum, spin cycle no more than 600 rpm.) No need for manual labour! Have a look at the symbols below to find out what you have to do to get the best result.

Take care of your Joe

woolwash at 30° maxWoolwash at 30° and 600 rpm max
use wool detergentUse wool detergent, no softeners
no tumbledry (could be deadly)No tumbledry (could be deadly)
dry flatDry flat
ironIron away with a little steam
bleachNo bleach, this will kill the colour

Download our maintenance booklet (pdf)